Idea incubation is a systematic process for prioritizing ideas and bringing the best ideas into reality. It starts on a very fundamental level, often with a single individual who comes up with a concept he or she thinks should be further explored. This idea is then fleshed out into a plan including resources needed, timelines, and goals. This plans are then prioritized based on the strategic plan of the organization and the estimated return on time and investment (ROT and ROI). The ideas are tested in priority level and if effective, are systemized and rolled out an organizational level.