strategic planning

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. This process includes the development or refinement of a company vision (or desired future state) followed by a GAP and SWOT analysis to determine the key critical issues for the organizations. These critical issues are then prioritized and strategic initiatives and developed through the use of action plans and tactics within a systematic framework.


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